There can be many reasons people do not visit your website.  One of the biggest reasons is that most customers cannot find you.  If you look into the sections about linking and keyword strategies, these will help you with those items. 

Other reasons are:

• Poor site design
• No local presence
• Lack of networking
• No planning
• Lack of marketing budget

Online businesses require some marketing and advertising like brick and mortar businesses.  However most do nothing besides build their websites.  You are leaving money on the table if you fail to optimize your website to bring in customers that are looking for you.  Getting the word out is very important.  Every ad campaign that you do stays on the Internet, unlike buying print ads in the newspaper or local advertising company.  Being creative is key and so is getting some expert advice.  Once you start to rank in the search engines, business changes and revenue improves.  This takes time and should be planned out.  The Internet is the future and the longer your site is online the more advertising horsepower it creates.  Age in this situation helps you since the longer you have your site the more authoritative it becomes in Google’s eyes.

Following trends on the Internet is another good way to develop good linking campaigns for your site.  However these things take time and most businesses are usually busy running their businesses.  This is where it becomes imperative that you hire someone to manage your product so that you can focus on your business.  A good example of this is Blogs.  Blogs are super hot right now and can give a website a lot of credibility when linked to them.  Operating your own blog can do wonders to boosting the organic rankings of your site.  But if you know nothing of how they work or operate, it will be a frustrating endeavor to start and run one.

Allocating a budget to your website is one of the best ways to help you in the long run.  We highly encourage businesses to give their website a fighting chance by executing a plan and having a budget to do so.  When you think budget, most people think its going to take thousands and thousands of dollars.  Actually it can take as much or as little as you would like.  We can create many campaigns based on your budget.  The key of course is to have one that you are comfortable with and to have a plan that you can actually see what is happening.

Our reference info

Local search info

Local Guides — CitySearch.com, Yelp.com, and other portals typically provide local information via a number of categories. The key element, however, is that many use their community and social networking to add value by allowing people to read and post reviews, rate businesses, etc.

Niche Directories — AngiesList.com, NewYorkDoctors.com, and similar websites focus on a specific business category and/or location, which can make them good advertising avenues. More focus leads to more targeted traffic.

There is still time to get in on the emerging local pay-per-click market before it becomes saturated and costs rise. Anybody remember the days when you could get clicks on Google or Yahoo for 5 cents each? Local will go the same way — it’s only a question of time.

You are absolutely correct about local pay-per-click. MarketingRevisited.com has a great new case study providing data comparing local PPC and SEO to local radio advertising. The efficiency of the search marketing is staggering when compared to radio. Certainly with increasing competition for clicks at the local level, these returns will not last forever.