| What is a Link? |
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It is very important to know what a link to your website is. A link is simply is your website address listed somewhere else. Google places a very high importance on the number of links pointing to your site. Most businesses do not know this. However all links are not the same. There are links that are relevant, and links that are reciprocal. Getting one way relevant links is a huge part of your marketing effort.
When you have a lot of one way links to your site, Google looks at those links and assigns value to them. This value is part of the algorhythm that they use to rank web pages. The more links the more Google determines your authority on your particular subject matter.
Now the goal is to get as many links as possible, and there are a number of different ways of doing that. Some are more effective than others.
Each type of these techniques belongs in your marketing arsenal. To show you the power of links, here is an illustration of link quantity and how important they are.
If you look at the different colors you will see that
sites with:
This is a great example of how links are ranked or the importance they have. To get a better understanding of what companies fall in what catagories, see the next illustration.
You will above average companies such as Lancome have 14,000 links Southwest airlines is considered a contender with over 87,780 links. Players include Target and about.com which both have a tremendous amount of links. And look at the 900 lb gorillas which have links in the millions. Yahoo is
one of the biggest gorillas ever with over 23 million links. Don’t get discouraged, you can get links very quickly if you know how and have a plan. This is what the Village Navigator specializes in. Because most business websites that you compete with have little or no presence, the minute you start to get links, you become competitive. In fact, radical changes occur when you hit 1000 links. If you are in a business and your competitor has a website with no links, and you hit 1000 links, you will rank higher than they and become your own gorilla. Before we stated the beauty of the internet and all the marketing you do is that the links and the effort you make is forever. This is where you can really see that your link building campaign is an investment. Whether you pay for your links, develop them, write articles, higher people to get you listed in directories or whatever, each one of these techniques builds your authority. Note: There are black hat and white hat approaches in link building. The Village Navigator prides itself in a all white hat approach. We work hard to make our clients happy and would not jeapordize your reference with cheating the system. There is such a thing as getting links too fast, Google will actually penalize you for this and dump your pages into the supplemental index. Link building is fun to watch because the results are measurable. Let us design a campaign that fits into your SEO budget and watch your business grow.
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